00%Strategic Product Design & High-End Digital Experiences.
I work end-to-end: whether elevating the maturity of complex products, or delivering functional, high-impact premium websites.
Projects
Design Sprints
Design strategy and flow simplification for one of the leading insurtechs, optimizing the contracting journey and reducing user friction.
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Intelie Live
Two distinct projects focusing on information architecture and interface optimization for a complex corporate real-time data analytics platform.
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Aprendin
A personal research and ideation project exploring the use of technology to teach basic concepts of personal finance.
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Product Page
Art direction and usability refinement applied to the product page, combining strong aesthetic appeal with a focus on conversion.
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Approach
The exact intersection between business logic, technical fluency, and visual refinement.
Strategy and Business
I dive into business rules to turn complex scenarios into efficient experiences, generating real value for the product.
Design to Code
I remove technical friction between design and code. I grasp frontend structure and use AI for flawless deliveries and handoffs.
Aesthetics and Emotion
I design high standard interfaces with deep attention to detail, applying art direction and microinteractions to elevate the brand.
Impact and Collaboration
What engineering leaders and partners who build products and experiences with me have to say.
Guilherme Vasconcelos
Design Lead at Afya
"I had the opportunity to lead Jefferson and can attest to his excellent technical and analytical skills across different stages."
He has strong knowledge in information architecture, data analysis, and complex interfaces like dashboards and data grids. I highly recommend him for both Senior Product Designer and Web Designer positions.
Gabriel Henriques
Design System Specialist at Afya
"Jeff is an extremely attentive and communicative professional who maturely connects business vision, technology, and user needs."
His collaborative posture unlocks important decisions in complex moments and his curiosity about AI directly influenced the product direction in a positive way.
Leticia Silverio
QA Engineer at Afya
"Working in partnership with Jefferson was excellent and if I had to define him in one word it would be innovation."
He always went well beyond the role of a Product Designer with a sharp eye for platform details. Jefferson brought great references and real AI applications that supported both business decisions and the alignment of the entire dev team.
Aline Silva
UX Researcher at Afya
"He has an excellent critical sense and stands out for his clear communication and structured workflow."
Working with Jefferson was a very enriching experience. During our time working together I learned new ways to use AI tools from him to make processes smarter. He is a professional who truly raises the team's bar.
How I can help
Product Design
Ready to join tech squads as a Senior Product Designer in full time, part time, or contract roles.
Websites and Art Direction
Available to design and build independent fixed scope projects focused on premium sites and portfolios.
Product Design
Ready to join tech squads as a Senior Product Designer in full time, part time, or contract roles.
Websites and Art Direction
Available to design and build independent fixed scope projects focused on premium sites and portfolios.